T-MOBILE KATY PERRY POP PROMO

How do you make something everyone wants to share?
You create Katy Perry’s ‘Firework’ promo.
You then give T-Mobile customers the chance to star in it
by sharing their gift, their spark.
‘Firework’ has since been shared over a billion times. 

T-Mobile: 'Life’s for sharing', we couldn't agree more.